政绩工程?为民服务? ——评“公交禁广告在广州试行”

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  近日广州市交委宣布将全面推行规范公车政策,明年元旦前,行经东风路盘福立交至中山一立交路段的62条线路的公交营运车辆(包括途径停靠站点和不停靠站点的线路),将实行“三统一”:车身统一无广告,车辆统一为LPG绿色公交车,同一公司车辆车身颜色、图案一致。(详细报道见《南都》2004年12月23日A35版《行车东风路 公车禁广告》)
  为什么要实行这一政策呢?市交委给出如下理由:
1. 这是根据市委、市政府明年创建全国文明卫生城市的工作部署的;
2. 公车广告五花八门,给市民乘车找车次造成一定影响;
3. 公车车身广告颜色鲜艳,很容易引起其他司机的注意,导致道路交通事故发生。

  交委有时间去关心“市民乘车找车次难”的问题,却没有时间去改善上下班高峰期时堵车严重的问题;有时间去研究“司机因公车车身广告鲜艳而易生意外”的问题,却没有心思去改进路标标识不清甚至错误的问题。如此“粗心大意”、“舍本逐末”,市交委就算不是“玩忽职守”,也应该是“行政低能”了。
  因而,聪明的读者一看便能明白,此举是真的“政绩工程”,是假的“为民服务”。不过,话又说回来,如果这项政策的推行,对于我们这些星斗市民是利大于弊,我当然举双手赞成;但是仔细想想,事情却没看起来那么乐观。
  首先,东风路段行驶的公车统一为LPG绿色公交车,环保公车当然越多越好,但这一政策真能增加环保公车的购买吗?还是一场只能以牺牲其他路段环保公车的数量来换取东风路环境质量的零和博弈呢?
  其次,车身广告是公交公司的收入之一,以每辆公车每月的广告收入2,000元人民币计算,广州共有营运公车7,890多辆,如果该政策真能推广到全市,每月的广告总收入减少1,578万元,这些收入的损失最终只能通过市政府补贴、提高票价或者降低服务质量来弥补。最后,该政策的成本还是转嫁到消费者的身上。
  再者,公车服务尽管属于公共品,政府有权运用行政手段去进行干预,但这种由于政府的政绩欲望而对企业进行干预,无端增加市场风险外的运营成本的行为,将对广州的营商环境,特别是广州作为珠三角地区的龙头,产生恶性的影响。

发布者:新新快报

颂美善 褒正气 贬丑恶 针时弊

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